Your Privacy & Data Protection

Lakee 97 Privacy Policy

Lakee 97 takes the privacy of every Pakistani player seriously. This Privacy Policy explains exactly what personal data we collect, why we collect it, how it is stored, who it is shared with, and what rights you have over it. We've written this to be genuinely readable — not just a wall of legal text.

Last Updated: 1 January 2025
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Privacy at a Glance

How Lakee 97 Protects Your Data

Before diving into the full policy, here's a plain-language overview of the six most important things Pakistani players should know about how Lakee 97 handles personal information.

256-bit SSL Encryption

Every page on Lakee 97 — including the registration form, login screen, and banking section — is secured with bank-grade 256-bit SSL encryption. Your data in transit cannot be intercepted or read by any third party.

We Never Sell Your Data

Lakee 97 does not sell, rent, or trade your personal information to any third party for marketing purposes. Your details are used solely to operate your account, process payments, and comply with legal obligations.

Payment Data is Tokenised

Lakee 97 does not store your Easypaisa, JazzCash, or card numbers in plain text. Payment details are tokenised through PCI-DSS compliant gateways. We see a reference token — not your actual account or card number.

Data Stored Securely

Your personal data is stored on secured servers with access controls, firewalls, and regular security audits. Access to player data internally is restricted on a strict need-to-know basis — most Lakee 97 staff never see individual player records.

You Control Marketing Preferences

Lakee 97 only sends promotional communications to players who have opted in. You can update your marketing preferences or unsubscribe at any time from your account settings or by contacting support@lakee97.com.

Your Rights Are Real

You have the right to access, correct, or request deletion of your personal data held by Lakee 97. You can exercise any of these rights by contacting our support team. Requests are handled within 30 days.

1. Who We Are

Lakee 97 operates the online gaming and sports betting platform accessible at lakee97.com ("the Platform"). In this Privacy Policy, "Lakee 97", "we", "us", and "our" refer to the entity operating the Platform. "You" and "your" refer to any person who accesses or uses the Lakee 97 platform, whether as a registered player or a visitor.

Lakee 97 is the data controller in respect of all personal information collected and processed in connection with your use of the Platform. This Privacy Policy applies to all personal data collected through the Lakee 97 website, mobile browser interface, customer support channels, and any other means through which you interact with us.

Questions? If anything in this Privacy Policy is unclear, contact us at support@lakee97.com before registering. We're happy to explain anything in plain Urdu or English — whatever works better for you.

2. Personal Data We Collect

Lakee 97 collects only the data that is genuinely necessary to provide you with a safe, functional, and compliant gaming experience. Below is a full breakdown of what we collect and at what stage.

Data CategorySpecific FieldsCollection PointPurpose
Identity Data Full name, date of birth, CNIC / Passport number Registration & KYC Age Verification Anti-Fraud
Contact Data Mobile number (Pakistani), email address Registration Account Access OTP
Financial Data Payment method reference tokens, transaction history in PKR Deposits & Withdrawals Payment Processing AML
Gaming Activity Bet history, game sessions, win/loss records, bonus usage Platform Use Responsible Gaming Dispute Resolution
Technical Data IP address, device type, browser, OS, session timestamps Automatic (cookies) Security Fraud Detection
Communication Data Live chat transcripts, support emails, complaint records Support Interactions Quality Assurance Legal Record
Marketing Preferences Opt-in/out status, preferred communication channel Registration & Settings Promotional Comms

2.1 Data You Provide Directly

The majority of personal data Lakee 97 holds about you is data you provide yourself — during account registration, when completing identity verification, when contacting support, or when updating your account settings. If you choose not to provide certain mandatory information (for example, your Pakistani mobile number for OTP verification), you will not be able to complete registration.

2.2 Data Collected Automatically

When you access the Lakee 97 platform, certain technical data is collected automatically through cookies and server logs. This includes your IP address, the type of device and browser you are using, the pages you visit, and the time and duration of your sessions. This data is used for security monitoring, fraud detection, and improving platform performance — not for profiling individual players for advertising purposes.

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3. How Lakee 97 Uses Your Personal Data

Lakee 97 uses the personal data we collect for the following specific purposes — and only for these purposes. We do not use your data in ways that you would not reasonably expect given the nature of an online gaming platform serving Pakistani players.

  • Account Creation & Management: To register your account, verify your identity, send OTP login codes, and manage your player profile on the Lakee 97 platform.
  • Processing Deposits & Withdrawals: To process your PKR transactions via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and Visa/Mastercard. Payment references are stored to comply with source-of-funds requirements and to facilitate efficient withdrawal processing.
  • Gaming Services: To provide access to casino games, sports betting markets, and the Aviator game. Your bet history and gaming activity are stored to settle bets accurately, resolve disputes, and provide you with a complete transaction history.
  • Responsible Gaming: To monitor gaming activity patterns that may indicate problematic behaviour, to apply deposit limits and self-exclusion settings you have activated, and to provide you with your complete gaming history on request.
  • Fraud Prevention & Security: To detect and prevent account takeover, payment fraud, money laundering, and the use of multiple accounts. Technical data including IP addresses and device fingerprints is used for this purpose.
  • Customer Support: To respond to your queries, resolve complaints, and maintain records of our communications for quality assurance and legal purposes.
  • Legal Compliance: To comply with applicable anti-money laundering (AML) regulations, Know Your Customer (KYC) requirements, and any other legal obligations applicable to the operation of Lakee 97.
  • Marketing (with your consent): To send you information about promotions, bonuses, and new features on Lakee 97. Marketing messages are only sent to players who have opted in. You can opt out at any time.
  • Platform Improvement: To analyse aggregated, anonymised usage data to improve the performance, design, and feature set of the Lakee 97 platform. Individual player data is never used for this purpose in an identifiable form.

4. Legal Basis for Processing

Lakee 97 processes your personal data on the following legal grounds, depending on the type of processing and the purpose it serves:

  • Contract Performance: Processing necessary to perform the contract between you and Lakee 97 — including account creation, bet settlement, and payment processing. This is the primary legal basis for most of the data processing Lakee 97 undertakes.
  • Legal Obligation: Processing required for Lakee 97 to comply with applicable legal obligations, including AML/KYC requirements, financial record-keeping, and regulatory reporting.
  • Legitimate Interests: Processing carried out for Lakee 97's legitimate interests where those interests are not overridden by your rights — including fraud detection, platform security, and improving service quality.
  • Consent: Processing based on your explicit consent — specifically, sending you marketing communications. Consent can be withdrawn at any time without affecting the legality of processing carried out before withdrawal.

Note on Consent Withdrawal: Withdrawing marketing consent does not close your Lakee 97 account or affect your ability to deposit, play, or withdraw. It simply means you will stop receiving promotional emails and SMS messages from us.

5. When We Share Your Data

Lakee 97 does not sell, rent, or trade your personal data. We share your data only with specific categories of third party — and only to the extent necessary to provide you with the services you have requested or to comply with legal obligations.

5.1 Payment Processors

To process your PKR deposits and withdrawals, Lakee 97 shares relevant transaction data with the payment gateway services we use — including those facilitating Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and card transactions. These processors are contractually required to handle your data securely and in compliance with applicable financial regulations. They are not permitted to use your data for any purpose beyond processing the specific transaction.

5.2 Identity Verification Services

To meet KYC obligations, Lakee 97 may share your identity documents with third-party verification service providers. These providers verify your CNIC or passport details against official databases and return a verification result. They do not retain your documents beyond the verification process.

5.3 Legal Authorities

Lakee 97 will disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law, court order, or in connection with legal proceedings. We will notify you of such disclosure where we are legally permitted to do so.

5.4 Fraud Prevention Services

Lakee 97 may share limited technical data (such as IP addresses and device identifiers) with anti-fraud and security services to detect and prevent account fraud and money laundering. This sharing is conducted under strict data processing agreements.

Important: Lakee 97 does not share your data with any advertising networks, data brokers, social media platforms, or any other third party for marketing or commercial purposes. Your information stays within the Lakee 97 service ecosystem.

6. Payment Data & PKR Transactions

Given that Lakee 97 is a PKR-native platform serving Pakistani players, a specific section on payment data handling is warranted. Pakistani players use Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and bank cards — and the way each of these is handled from a data perspective is important to understand.

6.1 Mobile Wallet Transactions (Easypaisa, JazzCash, NayaPay, SadaPay)

When you initiate a deposit or withdrawal via a mobile wallet, Lakee 97 passes the transaction instruction to the respective payment gateway. Your mobile wallet account number is stored in tokenised form only — Lakee 97 does not hold your actual Easypaisa or JazzCash account number in its database. Your PKR transaction amount, timestamp, and transaction reference are stored for account history and regulatory record-keeping purposes.

6.2 Bank Transfers (IBFT)

IBFT transaction records include the initiating bank, branch code, and the reference number. Lakee 97 does not store your full bank account number. Bank transfer records are retained for a minimum period required by applicable financial regulations.

6.3 Card Transactions (Visa/Mastercard)

Card transactions on Lakee 97 are processed through a PCI-DSS compliant payment gateway. Lakee 97 never sees or stores your full card number, CVV, or PIN. A tokenised card reference is stored to facilitate repeat transactions and to verify source-of-funds for withdrawal purposes only.

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7. Cookies & Tracking Technologies

Lakee 97 uses cookies and similar tracking technologies to make the platform work correctly, to keep your session secure, and to understand how players use the platform so we can improve it. Here's what each type of cookie does:

Cookie TypePurposeRequired?Retention
Strictly Necessary Session management, login state, CSRF protection, secure form submission Always On Session
Functional Remembering your language preference, last visited section, odds format setting Optional 30 days
Analytics Aggregated, anonymised page view and navigation data to improve the Lakee 97 platform. No individual player profiling. Optional 90 days
Security Device fingerprinting for fraud detection, IP-based anomaly detection, bot prevention Always On 90 days

Lakee 97 does not use third-party advertising cookies. No data from your Lakee 97 sessions is shared with advertising networks or used to display targeted ads on other websites.

7.1 Managing Cookie Preferences

You can manage or disable optional cookies through your browser settings. Disabling strictly necessary or security cookies will impair the functionality of the Lakee 97 platform — you may be unable to log in or complete transactions with these cookies disabled. Instructions for managing cookies are available in your browser's help documentation.

8. How Long We Keep Your Data

Lakee 97 retains personal data only for as long as necessary to fulfil the purposes set out in this Privacy Policy, or as required by applicable law. The following retention periods apply:

  • Active Account Data: Retained for the full duration your account remains active plus a minimum of 5 years after closure, in compliance with applicable financial record-keeping requirements.
  • Transaction Records (PKR deposits & withdrawals): Retained for a minimum of 5 years from the date of the transaction, as required by anti-money laundering regulations.
  • KYC / Identity Verification Documents: Retained for a minimum of 5 years from the date of verification, or longer where required by applicable law or ongoing legal proceedings.
  • Betting and Gaming History: Retained for 5 years from the date of the relevant bet or game session. You can request a copy of your personal bet history at any time via the support team.
  • Support Communications: Live chat transcripts and email correspondence are retained for 2 years from the date of the interaction.
  • Marketing Preferences: Retained until you withdraw consent or close your account.
  • Technical / Log Data: Server logs and session data are retained for 90 days, after which they are purged from active systems.

After the applicable retention period, personal data is securely deleted or anonymised in a way that means it can no longer be linked to you as an individual.

9. Your Data Rights

As a Lakee 97 player, you have clear rights over the personal data we hold about you. These rights are genuine and exercisable — not theoretical. Here's what each right means in practice on Lakee 97.

Right of Access

Request a copy of all personal data Lakee 97 holds about you. We will provide a complete data export within 30 days of your request.

Right to Rectification

Ask us to correct inaccurate or incomplete personal data. Name changes, address updates, and other corrections are processed promptly.

Right to Erasure

Request deletion of your personal data where we no longer have a legal basis to hold it. Note: data required for AML/KYC compliance cannot be deleted within mandatory retention periods.

Right to Restriction

Ask Lakee 97 to restrict processing of your data while you contest its accuracy or our legal basis for processing it.

Right to Portability

Receive a copy of the data you provided to Lakee 97 in a structured, machine-readable format (JSON or CSV) to transfer to another service if you choose.

Right to Object

Object to processing based on legitimate interests — including profiling and analytics. Object to direct marketing at any time and your preferences will be updated immediately.

Exercising Your Rights: To exercise any of the rights listed above, contact Lakee 97 at support@lakee97.com with the subject line "Data Rights Request." Include your registered mobile number for identity verification. Requests are acknowledged within 48 hours and fulfilled within 30 days. There is no charge for making a data rights request.

10. Children's Privacy

Lakee 97 is strictly an 18+ platform. We do not knowingly collect personal data from individuals under the age of 18. If you are under 18, you must not register an account, deposit funds, or use any feature of the Lakee 97 platform.

If Lakee 97 becomes aware that personal data has been collected from a person under the age of 18, that account will be closed immediately, all balances forfeited, and the data deleted as soon as reasonably practicable. If you believe a minor has registered on Lakee 97, please contact support@lakee97.com immediately.

Parents and guardians are encouraged to use parental control software to restrict access to online gambling platforms, including Lakee 97, on devices accessible to minors. Visit our Responsible Gaming page for further guidance.

11. Data Security Measures

Lakee 97 takes the security of your personal data seriously and has implemented a comprehensive set of technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration.

11.1 Technical Measures

  • 256-bit SSL/TLS encryption on all platform pages and API communications
  • PCI-DSS compliant payment gateway with tokenisation for all card and wallet transactions
  • Encrypted database storage for all personal data at rest
  • Regular automated security scanning and penetration testing
  • Web application firewall (WAF) and DDoS protection on all platform infrastructure
  • Multi-factor authentication (MFA) enforced for all internal staff access to player data systems

11.2 Organisational Measures

  • Strict role-based access controls — staff access player data only on a need-to-know basis
  • Regular staff training on data protection, phishing awareness, and secure data handling
  • Data breach response plan with a defined process for notifying affected players promptly
  • Contractual data processing agreements with all third-party service providers

Security Incident Reporting: If you discover or suspect a security vulnerability on the Lakee 97 platform, please report it to support@lakee97.com immediately. Responsible disclosure is taken seriously and handled promptly. Do not attempt to exploit any suspected vulnerability.

12. Changes to This Privacy Policy

Lakee 97 may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or the features and services available on the platform. When we make material changes — particularly changes that affect how we use your data or your rights as a player — we will notify registered players by email or via a prominent notice on the Lakee 97 platform.

The "Last Updated" date at the top of this page always reflects the most recent revision. We recommend reviewing this Privacy Policy periodically, particularly if you have been a Lakee 97 player for some time. Continued use of the platform after an updated Privacy Policy is published constitutes your acknowledgement of the updated terms.

If you have concerns about any change to our Privacy Policy, you are entitled to contact us, request deletion of your data, or close your account and withdraw your balance before the changes take effect.

13. Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how Lakee 97 has handled your personal data, please contact our dedicated data protection team:

Email: support@lakee97.com  (subject: "Privacy Query" or "Data Rights Request")
Live Chat: Available 24/7 from your logged-in account dashboard
Response Time: Acknowledgement within 48 hours  |  Full response within 30 days
Languages: English and Urdu

If you are not satisfied with Lakee 97's response to a privacy complaint, you have the right to escalate the complaint to the relevant data protection authority in your jurisdiction. Details of the applicable regulatory body are available on request from our support team.

For questions about your account, deposits, withdrawals, or responsible gaming tools, visit our FAQ page or our Responsible Gaming section. Full platform rules are covered in our Terms and Conditions.

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